Alright, alright, let’s yak about this marketin’ thing for them enter-tain-ment folks. You know, the movie stars, the singers, all them fancy people.

What is this marketin’ stuff anyway?
Well, from what I gather, it’s all about gettin’ folks to like your stuff, you know? Like, if you got a movie, you want people to go see it. If you got a song, you want folks to listen to it. It ain’t just about sellin’ somethin’, it’s about makin’ folks feel somethin’ too. They call it “emotional attachment” or some such thing. Sounds fancy, but it just means you gotta make ’em care.
Marketin’ ain’t just one thing, mind you.
It’s like makin’ a stew, gotta have all sorts of ingredients. You got your content, that’s the movie or the song itself, gotta be good, ya know? Then there’s the conduit, that’s how you get it to the people, like the theaters or the radio or this here internet thingy. And then there’s convergence, that’s when everythin’ comes together, like when you see a movie trailer on TV and then hear the song on the radio, it’s all connected. Finally, you got consumption, that’s when folks actually watch the movie or listen to the song.
So, how do you do this marketin’ for enter-tain-ment?
Well, you gotta have a plan, see? A “strategy,” they call it. It’s like when you plan a big dinner, gotta know what you’re cookin’ and who you’re cookin’ for.

- Gotta know your folks: You ain’t gonna sell a horror movie to little kids, right? You gotta know who likes what. They call it “target audience,” sounds like somethin’ you shoot at, but it just means the folks who might like your stuff.
- Tell a good story: People like stories, ain’t that the truth? So, your marketin’ gotta tell a story too. Not just about the movie or the song, but about why folks should care.
- Use all the tools you got: You got your ads on TV, your posters, your radio, and now this internet thing. Gotta use ’em all, like a farmer usin’ all his tools to plant his crops.
And what about them fancy words, like “digital marketin’”?
Well, it’s just marketin’ on the computer and the phone, ain’t it? It’s important these days ‘cause everyone’s always starin’ at them screens. You gotta have a plan for that too. Gotta know how to get your stuff seen on them websites and social media thingamajigs. It ain’t easy, mind you. Gotta know your stuff, like which words to use so folks can find your stuff when they search on the internet. They call them “keywords,” like secret codes or somethin’.
Some folks say you need fancy learnin’ for this marketin’ stuff.
They say you need to go to college and get a degree in marketin’ or psychology or some such thing. And maybe that’s true for some jobs, you know, the ones where you sit in a big office and wear fancy suits. But I reckon some folks just got a knack for it, you know? They know how to talk to people, how to get them excited. That’s important too.
Now, here are some things them marketin’ experts say you gotta do:
They got these “best practices,” like rules you gotta follow. Sounds complicated, but it ain’t really. It’s mostly common sense if you ask me.

1. Make good stuff: This one’s a no-brainer, ain’t it? If your movie or your song ain’t no good, ain’t nobody gonna care. Quality content is what they call it.
2. Get people talkin’: Word of mouth is powerful, always has been. You want folks tellin’ their friends and family about your stuff. This here internet makes it easier, folks can yap about it all over the world.
3. Connect with your folks: Don’t just talk at ‘em, talk with ‘em. Answer their questions, listen to what they gotta say. Make ‘em feel like they’re part of somethin’.
4. Build your brand: That’s like your reputation, what folks think of you. You want folks to think of your stuff as good, reliable, somethin’ they can trust.
5. Use famous folks: People like them movie stars and singers, so if you can get one of them to say they like your stuff, well, that’s golden. They call them “celebrity endorsements.”
6. Figure out what works: Not everythin’ works for everythin’, you know? You gotta try different things, see what sticks. And then do more of what works and less of what don’t.

7. Tell the truth: Don’t go makin’ up stories about your stuff that ain’t true. Folks ain’t stupid, they’ll figure it out. And then they won’t trust you no more.
8. Spend your money wisely: Marketin’ costs money, ain’t no way around it. But you gotta be smart about it. Don’t go spendin’ all your money on ads that nobody sees.
So, there you have it. Marketin’ for enter-tain-ment, plain and simple. It ain’t rocket science, but it ain’t easy neither. You gotta work hard, be smart, and most importantly, you gotta care about your folks and give them somethin’ they’ll enjoy. And always remember, whether it’s old-fashioned ads or new-fangled digital marketing, you gotta tell a good story and get folks talkin’. And for heavens sake, know who you are talking to, this target audience thing.